Despite the advantage of a successful process, proven key components and extremely positive experiences, any of our design thinking efforts are still customized to the pre-existing conditions and wished for outcomes. Approaching the original briefing with a user-centred mindset, we choose from a rich toolset relating our methods to team expertise and corporate preferences. The final set up of workshops, projects or long term partnership is shaped through the clients visions, means and physical environment. However, co-creating strategic transformation processes means entering a mutual learning journey calling for a high motivation to engage, interact and learn at both sides.